PRSA Luncheon: “Marketing the Move”

prsa-gslc-logo-blue-150Join our friends at PRSA for a combined luncheon with the Greater Salt Lake and Utah Valley PRSA chapters for an exclusive inside look at the grand opening marketing strategies of the Loveland Living Planet Aquarium. Director of Marketing and Public Relations Suzy Broadbent will discuss the successful marketing approach of opening a new facility in a new area, which resulted in record-breaking attendance of 1.1 million visitors during the aquarium’s first year in Draper.

Takeaways from this on-site presentation will include:

  • Marketing a grand opening of a facility in a new area
  • Creative effective marketing strategies
  • Dealing with negative comments on social media

A short, self-guided tour of the aquarium is available to attendees after the presentation. See more at:

Early Bird registration* is $25 for PRSA/IABC members, $35 for Non-PRSA/IABC members, and $15 for students. Prices will increase by $5 on September 13.

*When registering, please select your ticket by chapter (GSL PRSA v UV PRSA). Pricing is the same for each.