Beginner’s Guide to SEO

When Marketing Meets Measurement

So maybe you’ve heard of SEO. Maybe you have no clue what it is or why it’s a current buzzword. Whatever your experience with it, one thing is for certain—you need it if you’re going to grow your digital marketing.

SEO stands for search engine optimization which essentially means you want to strategize your content so that it gets seen in the millions of pieces being published daily. Here we will talk about everything you need to know to get started whether you’re on your own, or you’re planning to put together a team. We will cover everything from how to help you start thinking analytics, strategize your titles and meta descriptions, and basic strategy on how to rank higher in searches.

Small business owners, recent graduates, and those of you interested in staying on top of the latest in the digital marketing world, this is for you. After you’re done, you’ll know just enough to be dangerous and interested in learning more.

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