4 Key Steps to a Communication Audit

We put a lot of effort into our jobs. But is our hard work paying off? Business World Magazine has a few tips on how to assess our effectiveness.

The steps are quite simple:

  1. Understand your organization’s strategy
  2. Conduct research to see what others are saying and thinking
  3. Analyze the data
  4. Decide what you can do better

To read the details of each step, click here.


How to Make Middles Memorable

Mid-sections. They’re the mediocre seats at a concert, the muffin-tops of post-partum bodies. Often it’s not the glamorous part of anything. The middle section of copy isn’t any different. But you can change that.

The middle gives all of the juicy details and information that was first introduced. It doesn’t have to be as catchy as the opening or closing, but it shouldn’t be a drag either. To improve the body of the text, try comparing it to a road trip.

A recent Communication World Magazine story explains: The body copy needs a destination (goals), a map for getting there (organization), traveling buddies (basic information), a few pit-stops, and maybe even a hitchhiker.

Get all of the road trip hacks to make your mid-section more memorable.

Source: buffersocial

What 1M Tweets Taught Us About How People Tweet Successfully

One million sounds like a lot. But in terms of social media content, that number is fleeting. How does one stand out against the plethora of content that’s on Twitter? Buffer conducted a study to help answer that question. Based on data from Buffer users, it shows which tweets garnered the most engagement.

Tweets with images received about 23% more combined engagement than those without. But tweets that did not have links had around 25% more engagement than those with links.

If this doesn’t make you want to jump on twitter right now to test it out, wait! There are a few more tips and data to check out before you get started.

With these tips, you can find out which methods will work best for you. Happy tweeting!

Source: Social Media Today

7 Blogging Mistakes to Avoid

We recently came across an infographic on Social Media Today about the most common blogging mistakes to avoid when starting a blog. The infographic does a fantastic job of identifying (and debunking) several common myths regarding blogging. You may think, for instance, that to have a successful blog you must post fresh content every single day to keep your readers interested. Not so. According to the article, the key is to be consistent. Pick a posting schedule, and stick to it no matter what.

One tip we would add to the list is to remember that sometimes, less is more. Don’t focus on word count! Give your readers quality content that gets your message across, and it won’t matter how short (or long) the post is.

This infographic has some really great tips, so if you’re just getting started (or want to improve your blogging), check it out!

(Pssst! If you’re not already following us on Twitter, you can find us @IABCUT!)

The Utah Chapter of the International Association of Business Communicators