Create Your Marketing Strategy

IABC Utah is pleased to welcome James Keddington to our April Lunch and Learn. The event is taking place Tuesday, April 18, 2017
11:30 AM – 1:00 PM.  Events sponsored by IABC are great opportunities to increase your knowledge and work on skills that you either need for your current role, or otherwise couldn’t acquire with your current job but would like to build for your future. You can register for this event right here.

Whether you are a seasoned marketing professional, business owner with a small marketing team, or the only marketer in your small start-up  it is incredibly difficult to keep up with new marketing research. Equally difficult is creating a strategy and sticking to it. Random acts of marketing  are tempting, but may be detrimental to building and maintaining a solid and reputable brand.

Setting the right marketing goals, and learning how to measure them in a way that is easy is crucial to actual improvement. Here you will learn what the marketing funnel is and how it impacts your strategy,
how to reflect your best buyers, and create the ultimate marketing strategy. You’ll also learn best practices from moving from strategy, to plan, and finally execution.

James Keddington is a 15-year marketing veteran. He has experience as both an in-house marketer for companies like FranklinCovey, and EnerBank USA, and top-shelf agencies including a 3x Inc. 500 start up. He has personally built marketing strategies and plans for hundreds of businesses in the Western United States. James is also a two-time President and Founding Chapter Officer of the Utah Chapter of the American Marketing Association.

Come and learn some well prepared and valuable information that may help you make the next big step in your company. Stop running back and forth through marketing theories, and take the time to come up with a clear, easy, and solid marketing plan you can follow. Then watch the returns on your investment grow!


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