Mid-sections. They’re the mediocre seats at a concert, the muffin-tops of post-partum bodies. Often it’s not the glamorous part of anything. The middle section of copy isn’t any different. But you can change that.
The middle gives all of the juicy details and information that was first introduced. It doesn’t have to be as catchy as the opening or closing, but it shouldn’t be a drag either. To improve the body of the text, try comparing it to a road trip.
A recent Communication World Magazine story explains: The body copy needs a destination (goals), a map for getting there (organization), traveling buddies (basic information), a few pit-stops, and maybe even a hitchhiker.
Get all of the road trip hacks to make your mid-section more memorable.