IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
How to Create Powerful and Positive Changes in Your Organization
Presented by Steve Goldstein
Dysfunction within large organizations is so prevalent that most people either accept it as an inevitable fact of corporate life or assume someone else will deal with it. But must it be this way? Steve Goldstein answers this question with a resounding, “No!” In this webinar, Goldstein explains the nature of dysfunction present in most companies and other organizations, why it occurs, and most importantly, what leaders, at all levels, can do to tackle these issues and improve performance.
What you’ll learn:
- Proven techniques for solving problems and improving performance.
- How to understand and utilize the Five Principles of Engagement.
- How top leaders can improve the way they interact with their teams, employees, and customers.
Presenter/Steve Goldstein is the chairman of U.S. Auto Sales, and senior adviser to both Alvarez and Marsal and Milestone Partners. He has over 35 years of experience working as an operating executive at both global Fortune 500 companies (including as Chairman and CEO of American Express Bank), has served as director of numerous companies, and advises large and mid-size companies. Goldstein is the author of a newly published book about leadership and engagement, Why Are There Snowblowers in Miami? Transform Your Business Using the Five Principles of Engagement.
Date: 12 January 2017
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members
Drive insights and create even greater business value
Presented by Dane Wiseman
During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.
After attending this webinar, you’ll understand how to:
- Identify your target audience
- Set goals and objectives that align with your business
- Develop strategy based on research and planning
- Identify tactics and include them in your project management
- Implement tags and work with various communications technology
- Create your own measurement framework
- Schedule time to analyze and improve your campaigns
- Build beautiful reports and dashboards to share with your C-Suite
Presenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.
Date: 8 February 2017
Time: 10 a.m.–11 p.m. PDT / 1–2 p.m. EDT
Free to IABC members
Please check back regularly for new webinars.