IABC Utah and the Social Media Club of Salt Lake City teamed up to welcome internationally renowned social media marketing guru Peter Shankman to Utah in February 2013. Following are a few highlights from Peter’s lively presentation.
Work should be fun.
That’s not taught in schools. If you’re spending the majority of your day working, and you’re supposed to be doing it well, then you’d better have fun. If what you’re doing right now is not fun, quit and find something you enjoy doing. You’ll do it a lot better.
Have a backup plan for when you succeed.
People tell you to have a backup plan for when you fail. They’re really telling you that you suck. Have a backup plan for when you succeed.
Be prepared for something to blow up.
Something you do is going to catch on. The last thing you want to do is not be able to capitalize when it happens.
Your network is only as strong as your weakest connection.
Find someone on Facebook you haven’t spoken to in six months. Either send them a message or delete them.
Stay top of mind.
Go through your Gmail address book. Find people you haven’t spoken to in awhile. Don’t ask them for anything. Just send them a brief message: “Hi, how are you? What are you working on these days? Haven’t spoken to you in awhile.” When you reach out to people, you’ll be top of mind. And when you’re top of mind, people remember you and they’ll offer you help you in the future.
Self promotion is getting what you want by giving everyone else what they want.
Create customer-fueled marketing by creating experiences for your customers that they want to share.
Social media and self promotion:
- Limit the number of things you post or tweet that start with the letter “I”.
- Don’t share drama. People will respect you more for it.
- Share things that help other people.
- Be selective—make what you share count.
- Video is your friend—use it.
- Sharing happiness is always good self-promotion. When things are fun online, that’s when you get new fans and followers.
- If you’re ever in doubt, don’t post it!
You are the only person responsible for your image.
It’s no one else’s fault if your brand is not seen the way you want it to be seen. Everything you say, post, tweet, or share increases or decreases the credibility of your personal brand.
See Peter in action! Visit IABC Utah’s YouTube channel for clips of Peter’s presentation.